Case Study Example | Topics and Well Written Essays - 250 words - 19

Case field of study ExampleCarnival Cruise Lines had established an office in Boston that concentrated on publicise the free rein aspects of the companys travel ships. However, the new advertisements will focus mainly on showcasing the refuge precautions that the company has installed in its cruise ships for example, the fire gum elastic technologies and a vacation program that grants one ampere-second and ten percent refund for disgruntled customers (Levere). This reassures the passengers that they are safe. The advertisement will also showcase the fun aspect of cruise by airing videos and photographs taken by former passengers and employees to display the experience on the cruise ships. They will also invite a number of celebrities who will discuss food and opposite family related topics (Levere).The new marketing strategy will attract new customer after considering the safety measures provided, hence assuring passengers a safe cruise. The segment focusing on the fun part o f the cruise ship will help attract passengers as they will want to experience some of the moments that another(prenominal) passengers have experienced aboard the cruise ships (Levere).Levere, Jane. Spot Shares Moments of Better Cruise Memories. The New York Times. Web. 13 Feb. 2014.